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In a crowded marketplace self-distribution doesn’t have the stigma it used to have (same with regard to self-publishing). Although self-distribution is hard work it can be a smart choice for some films. Here is an excellent article on the subject by Moviemaker magazine which looks closely into the Sundance Institute’s Creative Distribution Initiative.

https://www.moviemaker.com/archives/mm_guide_2018/self-distribution-mm-guide-2018/2/

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