Boileau, a French poet and critic, said, “An idea well conceived presents itself clearly, and words to express it come readily”. The same applies to the art of pitching your story. Learn how to pitch your idea and capture your friends’ attention before you commit weeks, months (sometimes years!) to developing your story further. The task might seem daunting but there is a method to the madness. In this short masterclass Rowan Joffé (“Before I Go to Sleep”, “The American”, “28 Days Later”) demystifies the process of pitching by comparing it to telling a joke. An excellent 4 min masterclass.